Think of me as your on-demand brander, minus the corporate nonsense.

I shape brands, craft marketing, and build presence — all when you need it, none when you don’t. No fluff. No overhead. Just results.

Because ‘Brander on Demand’ isn’t a real job title. Or doesn’t exist. But maybe it should.

I am a full time brand strategist without the full-time baggage.

Strategist by heart, creator by nature, project manager by calling.

For over 15 years, I’ve been helping brands and clients unlock their full potential, crafting impactful branding and marketing strategies that resonate, captivate, and convert. My approach merges creativity, strategic thinking, Generative AI, and a deep understanding of branding to create meaningful campaigns that inspire, bring emotional connection, and drive results.

Creativity meets intelligence: where design, communication, and AI-driven strategy converge.

I hold degrees in Design, Communication, and Marketing Intelligence with a specialization in Generative AI. This continuous learning mindset allows me to bridge the gap between creativity and data-driven strategy, leveraging AI to craft innovative brand narratives, enhance consumer engagement, and drive business growth. Additionally, I specialize in branding and GenAI prompt engineering for branding, using cutting-edge AI tools to elevate brand storytelling, identity, and impact.

I don’t just advise brands, I integrate and I am part of your company.

Acting as an extension of my clients' teams, I bring strategic clarity, agility, and hands-on execution to every project, ensuring that brand positioning, storytelling, and activation are not just defined but effectively implemented. Whether working with in-house teams, startups, or agencies, I provide the expertise and structure needed to translate branding strategies into measurable impact.

Branding is more than a logo. It’s the soul of a business.

I am deeply passionate about marketing, advertising, and, above all, branding. I believe that the brands that thrive are those that tell memorable stories, leave a lasting impression, and cultivate authentic connections with their audiences. To me, branding goes beyond visuals—it is the foundation of identity, perception, and legacy.

Global expertise, local impact. Strategy that adapts to every reality.

Throughout my career, I’ve worked with global brands across FMCG, healthcare, beauty, fashion, telecommunications, retail, and automotive. Leveraging a deep understanding of consumer behavior and a disruptive, project-oriented mindset, I’ve consistently delivered strategies that align global ambitions with local realities, crafting 360º campaigns that engage and inspire.

Because branding isn’t just about standing out. It’s about leading.

I see every brand touchpoint as an opportunity to create impactful experiences. From building memorable identities to executing innovative strategies, my focus is on helping brands stand out, lead, and innovate. Because creativity and distinction aren’t just for marketing—they belong to the bold.

From Lisbon to the World. In portuguese and english.

I work in both Portuguese and English, partnering with brands in Portugal and internationally to craft strategies that connect with the right audience. Whether you need branding, marketing strategy, or a sharp brand voice, I bring the expertise to help your brand stand out and lead — wherever you are.