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Mariana Cerca Miguel
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who I am
what I do
branding & beyond
get in touch
Mariana Cerca Miguel
Home
who I am
what I do
branding & beyond
get in touch
Home
who I am
what I do
branding & beyond
get in touch

LATEST ON MY INSTAGRAM

View fullsize πŸ’” Swipe left. Boring. πŸ’” Swipe left. No personality. πŸ’” Swipe left. Same as the others. Think about the last brand that truly stood out to you. It wasn’t just because of a cool logo or catchy tagline. It was because it made you feel s
View fullsize ⭐ People Don’t Buy Products. They Buy Feelings. What Feeling Does Your Brand Create? Your brand is not what you sell. It’s what people feel when they see its name. A classic study by Babin, Darden, and Griffin (1994) - Work and/or Fun:
View fullsize Brand visual identity consistency: it’s not just aesthetic — it’s a must have This week, a client’s color palette question got me thinking. We assume brand colors and design rules are obvious. But when multiple teams &mdash
View fullsize Women are changing the game – Is your brand keeping up? Women are no longer just consumers, they are decision-makers, investors, and wealth controllers. The numbers don’t lie. / 65% of female leaders say a clear purpose influences their
View fullsize Do mascots still matter? Or are they just relics from a lost era of branding? How many logos can you remember? Now, how many brand mascots can you name? Exactly. Mascots aren’t just cute cartoons. They humanize brands, create emotional connect
View fullsize POV: Client during campaign vision vs. Client during budget approval The budget illusion: from bold vision to last-minute compromise. The plan was ambitious. Omnichannel strategy, unforgettable campaigns, premium production, highly targeted ads&hel
View fullsize πŸ† Pinto da Costa: A brand larger than the man Some people hold a position. Others become the position. Pinto da Costa wasn’t just FC Porto’s president. He was FC Porto. His name became inseparable from a club, a city, and a way of thin
View fullsize πŸ’˜ Valentine’s day marketing doesn’t have to be a cliché. Every year, brands flood the market with Valentine’s campaigns that all look the same — hearts, roses, staged romance, and the inevitable “Love is in the
View fullsize πŸš€ My new website is live! BRANDING WITH PURPOSE. MARKETING WITH STRATEGY. CREATIVITY ALL AROUND. A brand is only as strong as its strategy. That’s why I help businesses define, position, and grow—through strategic branding, creative s
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View fullsize Ctrl+Alt+Agency 🀯 Quando a campanha é aprovada à primeira…sextou!!! Criativos vs. Accounts: A separação que mata boas ideias πŸŽ―πŸ’‘ David Ogilvy dizia: “I don't think the world should be divided between the c
View fullsize O propósito de marca em 2025: transformação ou declínio? Durante anos, o propósito foi o centro do marketing. Ligava marcas e consumidores a um significado maior. Mas, em 2025, o cenário mudou. O prop&oacute
View fullsize 🌐 Tecnologia e marcas: entre o fascínio e o receio A tecnologia está por toda a parte. Facilita tarefas, cria oportunidades, mas também levanta muitas questões, a nível de privacidade, conexão, saúde
View fullsize πŸ“Œ Como ficam as marcas em tempos de turbulência? O mundo está a mudar – e as marcas estão sob pressão. πŸ‘‰ A Meta abandonou o fact-checking. πŸ‘‰ Perfis de IA confundem eficiência com empatia. πŸ‘‰ Empresas reverte

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Contact me to hello@marianacercamiguel.com

Strategy consultancy, design and project managment in branding & marketing 360ΒΊ

Print

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Digital

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Production managment

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Social Media

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Brand strategy

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Marketing 360ΒΊ

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Graphic Design

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Content & Storytelling

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Project & client management

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Slide decks & Visual presentations

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Brand identity

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Brand activation

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Brand management

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Budget & Time Management

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Print 〰️ Digital 〰️ Production managment 〰️ Social Media 〰️ Brand strategy 〰️ Marketing 360ΒΊ 〰️ Graphic Design 〰️ Content & Storytelling 〰️ Project & client management 〰️ Slide decks & Visual presentations 〰️ Brand identity 〰️ Brand activation 〰️ Brand management 〰️ Budget & Time Management 〰️ Print 〰️ Digital 〰️ Production managment 〰️ Social Media 〰️ Brand strategy 〰️ Marketing 360ΒΊ 〰️ Graphic Design 〰️ Content & Storytelling 〰️ Project & client management 〰️ Slide decks & Visual presentations 〰️ Brand identity 〰️ Brand activation 〰️ Brand management 〰️ Budget & Time Management 〰️