Brands on Valentine´s  that actually get it.
Mariana Cerca Miguel Mariana Cerca Miguel

Brands on Valentine´s that actually get it.

Valentine’s Day marketing often falls into the trap of cliché—generic love stories, predictable discounts, and visuals that blur into sameness. But the brands that truly stand out go beyond superficial romance, tapping into humor, inclusivity, nostalgia, and cultural relevance. From Savage X Fenty redefining love as self-empowerment to Snickers solving last-minute panic with wit, these campaigns prove that creativity is what makes a message resonate. Valentine’s Day isn’t just about selling products—it’s about creating moments that feel real.

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Branding in the age of fragmentation: how small details build great brands
Mariana Cerca Miguel Mariana Cerca Miguel

Branding in the age of fragmentation: how small details build great brands

Strong branding is about evolution without losing identity. Every campaign, action, and decision must align with the brand’s core purpose, ensuring consistency and authenticity. The key to long-term success isn’t just keeping up with trends, but staying true to what makes the brand unique—growing without losing direction.

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Fast-Forward Branding: how social media and AI are redefining brand communication
Mariana Cerca Miguel Mariana Cerca Miguel

Fast-Forward Branding: how social media and AI are redefining brand communication

The future of branding is no longer just about being seen—it’s about being authentic, relevant, and emotionally connected with consumers. In 2025, brands must go beyond social media presence and focus on building trust, engagement, and a lasting digital legacy. AI and social search are no longer just tools, they are key allies in shaping brand identity and creating meaningful consumer relationships.

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Brands that leave a mark
Mariana Cerca Miguel Mariana Cerca Miguel

Brands that leave a mark

Discover how branded content goes beyond traditional advertising, creating authentic narratives that connect emotionally with consumers. Learn from brands like Red Bull, Dove, Mercedes-Benz, and Betclic, which use storytelling to inspire loyalty beyond reason. Find out how purpose-driven marketing and engaging content can turn a brand into a lovemark, building lasting relationships with audiences.

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