
Brands on Valentine´s that actually get it.
Valentine’s Day marketing often falls into the trap of cliché—generic love stories, predictable discounts, and visuals that blur into sameness. But the brands that truly stand out go beyond superficial romance, tapping into humor, inclusivity, nostalgia, and cultural relevance. From Savage X Fenty redefining love as self-empowerment to Snickers solving last-minute panic with wit, these campaigns prove that creativity is what makes a message resonate. Valentine’s Day isn’t just about selling products—it’s about creating moments that feel real.

AI – Is our future in good taste?
What makes creativity truly impactful? It’s not just technique or technology—it’s intuition, sensitivity, and refined taste. True creatives see what others don’t, transforming the ordinary into something unforgettable. Whether in design, writing, or digital art, it’s the human touch that adds meaning and emotion, making every detail resonate deeply. No matter how advanced AI becomes, good taste and creative instinct will always be irreplaceable.