Do mascots still matter? Or are they just relics from a lost era of branding?

Do mascots still make sense in modern branding?

Brand mascots have long been a powerful tool for emotional connection and brand recognition. From Ronald McDonald to the Michelin Man, these characters helped brands feel more human. But in an era dominated by minimalism, digital marketing, and AI-driven interactions, are mascots still relevant?

This article explores the evolution of brand mascots, their successes, and why many disappeared. It also dives into AI-powered avatars, metaverse branding, and interactive digital mascots, showcasing how companies like Disney and Duolingo are reinventing them for the digital age.

Discover the future of mascots and why they remain branding’s secret weapon—if used right.